Overview
Completed: 1 July 2023
With Apple blocking third-party cookies in 2021 and Google set to follow by 2023, prospect and customer data is evolving. This highlights the importance of first-party data as the most valuable and dependable resource.
This masterclass guides participants on building customer growth through a first-party data strategy, focusing on legal and effective data collection and using it to enhance targeting, messaging, and sales customer experience.